SEO is short for Search Engine Optimization. The process of search term addition, relevant content upload and hyper text markup validation upon a web site is termed: search engine optimization.

Search, Locate, Find

In order to find information online, the Web must be searched. The Web is a framework of computer systems. Different systems contain different data types. Data is located by searching the Web. Search Engines assist users in locating data sources, by retrieving topic-specific hyper text from the Web. Hyper text is interpreted as information on the Internet.

Information Technology continually grows at a rate, so fast, that redundant data accumulates. As a result of redundant data accumulation, data locations become complex and locating information becomes a challenging process. Information can be found easier on web sites using search engine optimization.

Based on the different parts of a web page, SEO can be divided into three major categories - basic search optimization, web content optimization and source code optimization.

Fundamental Search Optimization

Every website has character. Web design associates character to a website. The framework, beneath a web site, plays an important role in the decision of choosing the basic search optimization specifications.

Every web site begins with an idea. Idea provides direction to the web development process. A domain name defines the address of a web site on the Internet. Search optimization begins from this point forward, into the web framework itself. Fundamental search optimization revolves around the way in which the hierarchy of a web site is defined.

Web site hierarchy determines how files and folders are organized in a web site. Files of different types can be stored in a folder and can be accessed using a URL. The URL or Uniform Resource Locator contains the address of all files that are accessible within the hierarchy of a web site. Hyper text can be associated with web resources through anchor links which reference the URL of a relevant web resource.

Web Content Optimization

Content is the primary basis of all searching, done on the Web. By optimizing content on web sites, topic-specific information can be located faster, making web research more convenient for ever user. With content optimization on a web site, consumers can find and locate products, compare best options and make repeated purchases easily. Content optimization can be categorized into image optimization, textual content optimization, hyper link optimization and hyper media content optimization.

HTML Code Optimization

The need for speed on the Internet is a necessity. Source code on web sites need to be hand-coded, scraped and cleaned to fit the current web standards in place. Upon source code optimization of a web site, web page load times decrease. The decrease in web page load time increases the access speed of web information.

The smaller the web page, the faster it loads. The sooner a web page can be accessed, the longer visitors may stay, accumulating total visitor response, generating positive web site feedback.

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